Information visualization

Car brands and personalities

Besides UI/UX design, I participated in many other interesting projects during my studies. One of them was data visualization.

With the topic of identification through brand experience, my team partner and I tried to find out which brands evoke a high emotional connection and which brands people can identify with. An online survey was conducted. The users made a statement regarding the values that were important to them. Based on these values, the users were classified into personality types. In order to reach many people, a quantitative data collection in the form of an online questionnaire was chosen. The Excel spreadsheet was used to record the collected data. For the evaluation the INTUI questionnaire was used, which is characterized by its standardization.

In the video you can watch a small section from the interactive evaluation: